In his target article Whitehouse describes a fascinating and extremely worthwhile program of research. We understand that this research is in its early stages, and so we are not too concerned that at the moment, his exposition of it raises many more questions for us than it answers. We offer up these questions, not really as criticisms, but more to help him communicate the value of his project by attempting to answer them in the future.
1. How prevalent is identity fusion?
The concept of identity fusion is introduced without any data (either here or – less forgivably – in the fuller treatment of the concept by Swann, Jetten, Gómez, Whitehouse, & Bastian, 2012) on how common a phenomenon it is, whether it takes place equally in men and women, the age at which it first takes place, etc. Without such data it is impossible to draw any conclusions on…
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